Quiz: Chapter 1 — Your Buyer Just Hired an Agent

Question 1 of 10 Recall

In the "Sarah" scenario, what did the IT Director use to evaluate CDP vendors instead of visiting vendor websites?

Question 2 of 10 Concept

What term was coined in late 2024 to describe the practice of structuring content for AI agent discovery?

Question 3 of 10 Analysis

According to the chapter, the "Visibility Gap" is NOT a technology problem but rather a:

Question 4 of 10 Recall

Which of the following types of content can AI agents actually process and surface to buyers?

Question 5 of 10 Concept

What are the THREE strategic layers that define readiness for the agentic era?

Question 6 of 10 Application

Why do AI agents weight third-party review platforms (G2, Gartner Peer Insights) heavily?

Question 7 of 10 Recall

What percentage of B2B marketing organizations does the chapter say are meaningfully adapted to the agentic buyer environment?

Question 8 of 10 Analysis

What is the "Narrative Layer" primarily concerned with?

Shaping how agents describe your product to buyers through category creation and positioning
Writing more blog posts and content for SEO
Collecting more customer testimonials
Improving website navigation and user experience

Question 9 of 10 Application

According to the "Old vs New Reality" comparison, what has happened to the B2B buyer journey?

Question 10 of 10 Synthesis

What is the key implication of the chapter's opening scenario for PMM strategy?

Vendor websites are becoming more important for conversion
If your content doesn't surface in the agent's research layer, you won't make the shortlist
AI agents will eventually be banned from B2B procurement
Traditional marketing channels like events are now more valuable

📝 Chapter 1 Quiz