Quiz: Chapter 3 — The Six Percent Problem

Question 1 of 10 Recall

According to the chapter, what percentage of marketing organizations rate themselves as truly ready for the agentic transition?

Question 2 of 10 Concept

Which of the following is NOT listed as a "false signal" of AI readiness?

Question 3 of 10 Analysis

What is the fundamental difference between AI "adoption" and AI "integration"?

Adoption uses AI to do the same work faster; integration changes what work is done and by whom
Adoption is for small teams; integration is for enterprise organizations
Adoption requires training; integration happens automatically
Adoption is free; integration requires paid enterprise licenses

Question 4 of 10 Recall

In the Readiness Spectrum, at which level does true "workflow integration" begin?

Question 5 of 10 Application

Which success metric indicates true AI integration rather than mere adoption?

Question 6 of 10 Concept

According to the chapter, what percentage of PMM organizations sit at Level 2 (Tool-Curious) on the Readiness Spectrum?

Question 7 of 10 Analysis

What does the chapter say should happen to PMM roles in a truly AI-integrated organization?

Roles should be redesigned around the commodity/irreplaceable split, with capacity redeployed
Headcount should remain the same, with AI tools added to existing workflows
All PMMs should become AI specialists and technical experts
PMM roles should be eliminated in favor of AI agents

Question 8 of 10 Application

According to the "How to Cross the Line" framework, what should you do BEFORE buying more AI tools?

Complete a vendor evaluation and select the best platform
Train all team members on prompt engineering
Define what AI-integrated looks like with a workflow map, capacity plan, and KPIs
Hire an AI specialist to lead the transformation

Question 9 of 10 Concept

In the "Adoption vs. Integration" comparison, how does content architecture differ between the two approaches?

Adoption creates more content; integration creates less content
Adoption uses AI-generated content; integration uses human-written content
Adoption requires new formats; integration keeps the same formats
Adoption keeps the same formats (faster); integration adds new formats for agentic discovery

Question 10 of 10 Synthesis

The chapter argues that the gap between AI-adopted and AI-integrated organizations is NOT caused by:

📝 Chapter 3 Quiz