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📝 Chapter 5 Quiz
Why Stories Still Win — Test Your Understanding
0 of 10 answered
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Question 1 of 10
Concept
According to Chapter 5, what has AI done to storytelling in product marketing?
Made storytelling completely obsolete
Made mediocre storytelling worthless while premium shifts to specific, true stories
Replaced the need for human PMMs in narrative creation
Made all content equally valuable regardless of specificity
Question 2 of 10
Framework
What are the three layers of the Narrative Architecture?
Introduction, Body, Conclusion
Problem, Solution, Results
Insight, Problem, Resolution
Awareness, Consideration, Decision
Question 3 of 10
Framework
In the Story Quality Spectrum, which zones are considered 'Human Territory' that AI cannot access?
Generic and Informed
Informed and Contextualized
Contextualized and Specific
Specific and Resonant
Question 4 of 10
Concept
What is the 'noise floor problem' described in Chapter 5?
AI tools make too much noise during content generation
Buyers can't distinguish between vendors due to elevated baseline of competent, interchangeable AI content
PMMs are creating too many assets for buyers to process
Audio quality in sales calls has decreased
Question 5 of 10
Framework
The Story Library model cascades one core narrative into how many asset families across how many buyer audiences?
3 asset families across 2 audiences
4 asset families across 4 audiences
6 asset families across 3 audiences
5 asset families across 5 audiences
Question 6 of 10
Framework
What is the fourth and most frequently violated criterion of the Resonance Test?
Is there a named protagonist?
Is there a specific, verifiable number?
Does the resolution change the protagonist's identity?
Would only YOU tell this story?
Question 7 of 10
Application
According to the chapter, what should come first when building content with AI?
Generate AI drafts, then edit for specificity
Build the core narrative first, then scale with AI second
Use AI to research, then write manually
Let AI handle all content, then review for accuracy
Question 8 of 10
Concept
What distinguishes a 'moment' from a 'case study' in the Story Library context?
Moments are shorter than case studies
Moments have specific conversations, metrics, and before-and-after that real customers can verify
Case studies require more graphics and design
Moments are only for internal use
Question 9 of 10
Application
What should PMMs 'protect from AI' according to the Three Moves framework?
Customer data and privacy information
The narrative architecture (insight, problem framing, resolution arc)
Competitive intelligence and market research
Budget allocation and resource planning
Question 10 of 10
Strategy
Why does the chapter say the time to build a Story Library is 'before you need it'?
Because AI tools will become unavailable in the future
Because budgets are easier to secure in advance
Because the repository of specific, customer-sourced material compounds over time and competitors cannot copy it
Because marketing teams have more free time in off-seasons
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