Chapter 12 Quiz

According to the chapter, what is NOT disappearing in the agentic era?

• The specific way PMM activities have been performed
• The need for competitive intelligence, positioning, and sales enablement
• Manual, sequential execution at human speed
• Human bottlenecks at every step of the process

Strategic judgment is best defined as:

• The ability to follow established decision frameworks
• The ability to make good decisions under ambiguity with incomplete information
• The ability to analyze data and present clear recommendations
• The ability to predict market trends accurately

In the SAP positioning example, what ultimately resolved the seven-draft impasse between two VPs?

• Writing better messaging that both could agree on
• Understanding what each VP actually needed the positioning to accomplish for their team
• Escalating to executive leadership for a final decision
• Bringing in an external agency for objective messaging

Which skill does the chapter identify as "the one that AI is furthest from replicating"?

• Strategic judgment
• Narrative craft
• Organizational intelligence
• Customer empathy

According to the chapter, what is the effort split between writing positioning and organizational navigation to get it adopted?

• 50% writing / 50% navigation
• 20% writing / 80% navigation
• 80% writing / 20% navigation
• 30% writing / 70% navigation

The three components of narrative craft are:

• Research, writing, editing
• Story selection, specificity, voice
• Audience analysis, messaging, delivery
• Hook, narrative arc, call to action

The chapter distinguishes customer empathy from customer knowledge. Which example illustrates customer empathy?

• "Improve forecast accuracy by 34%"
• "Stop dreading Monday's forecast meeting"
• "Usage patterns show 67% engagement"
• "NPS score increased by 12 points"

In the T-shaped PMM model, what does the horizontal bar represent?

• Deep expertise in one of the four surviving skills
• Broad competence across agent-augmented skills
• Years of experience in product marketing
• Industry-specific domain knowledge

What interview question does the CMO Perspective recommend for identifying 10x PMMs?

• "What's your favorite positioning framework?"
• "Tell me about a time you changed your mind about something important based on new information"
• "What AI tools do you use in your daily work?"
• "What's the biggest launch you've managed?"

According to the chapter, what makes a "10x PMM"?

• Working harder than their peers
• Having mastered all 37 Pragmatic activities
• Figuring out what to outsource to machines and what to keep for themselves
• Having 10+ years of PMM experience