Chapter 13 Quiz

In the agentic model, the organizational bottleneck shifts from:

• Strategy to execution
• Execution to strategy
• Hiring to retention
• Generalists to specialists

In a role-based team structure, teams are organized around:

• What they achieve (outcomes)
• What they produce (deliverables)
• Product lines
• Customer segments

What is the main disadvantage of a role-based team structure according to the chapter?

• It requires too many specialized hires
• Strategic synthesis falls between teams rather than within them
• It's too expensive to maintain
• It doesn't allow for individual career growth

How many PMMs with a coherent agent stack can cover work that previously required 6-8 specialized roles?

• One
• Two
• Three
• Five

The "full-stack PMM" is defined as someone who combines:

• Deep expertise in content and competitive intelligence
• Strategic depth, agent orchestration capability, and execution judgment
• Technical skills and MBA-level business knowledge
• Sales experience and marketing expertise

According to the chapter, which matters MORE when hiring for the agentic era?

• Tool proficiency over intellectual curiosity
• Pedigree over adaptability
• Systems thinking over deliverable experience
• Communication polish over communication range

The chapter recommends shifting performance measurement from:

• Impact metrics to output metrics
• Qualitative metrics to quantitative metrics
• Output metrics to impact metrics
• Team metrics to individual metrics

Which roles does the chapter say STILL require deep specialization?

• Content strategy and social media
• Competitive intelligence and enablement
• Pricing/commercialization and analyst relations
• Launch management and product messaging

According to the CMO Perspective, agentic tools should be used to:

• Cut staff and reduce headcount
• Reallocate time from low-value execution to high-value strategy
• Automate all PMM activities
• Replace senior PMMs with junior hires

What metaphor does the chapter use to describe the ideal PMM hire?

• "Hire athletes, not specialists"
• "Hire architects, not builders"
• "Hire conductors, not musicians"
• "Hire strategists, not tacticians"