📚 Full Textbook

Textbook PDFs

The complete book chapters in classic academic format

Download individual chapters or the full book. Each PDF uses Georgia serif typography with a clean, print-friendly layout including CMO Perspective boxes and Key Takeaways.

📕 Download Full Manuscript (650 KB)

Part I: The Ground Shifted

Introduction

Your Buyer Just Hired an Agent

~4 pages • 41 KB

Chapter 1

The Three Eras of Enterprise Data

~5 pages • 42 KB

Chapter 2

The Pragmatic Framework Meets the Machine

~7 pages • 55 KB

Part II: Deconstructing the PMM Job

Chapter 3

Market Intelligence and Competitive Strategy

~5 pages • 45 KB

Chapter 4

Positioning and Messaging in an Agent-Readable World

~6 pages • 54 KB

Chapter 5

Sales Enablement and the Death of the Static Battlecard

~5 pages • 48 KB

Chapter 6

Content, Thought Leadership, and the Narrative Advantage

~5 pages • 51 KB

Chapter 7

The Demo Stack: Product Storytelling Reimagined

~4 pages • 42 KB

Chapter 8

Pricing, Packaging, and the Consumption Shift

~4 pages • 38 KB

Chapter 9

Launch Management at Machine Speed

~4 pages • 37 KB

Chapter 10

Analyst Relations and the Influence Layer

~4 pages • 37 KB

Part III: Building the 10x PMM Organization

Chapter 11

The PMM Tech Stack: A Practitioner's Evaluation

~5 pages • 42 KB

Chapter 12

Skills That Survive: What AI Can't Touch (Yet)

~5 pages • 43 KB

Chapter 13

Team Structure and Hiring for the Agentic Org

~4 pages • 38 KB

Conclusion

The PMM in 2030

~4 pages • 36 KB

📖 About These PDFs

These are full textbook chapters from The Future of Product Marketing: The Practitioner's Guide to the Agentic Era by Daniel Yu with Chris O'Hara. Each chapter includes the CMO Perspective and Key Takeaways sections. The curriculum pages on this site provide summaries; these PDFs contain the complete text.