5 AI Tools Reshaping PMM Workflows
The AI tool landscape for product marketers is maturing fast. Here are five worth your attention:
1. Jasper’s PMM Templates
Jasper released dedicated product marketing templates — positioning statements, battle cards, release notes. The output still needs human polish, but the first draft speed is real.
Best for: Teams drowning in launch content.
2. Klue + GPT Integration
Klue’s competitive intelligence platform now auto-summarizes competitor moves. Feed it a press release, get a battle card update in seconds.
Best for: CI-heavy orgs tired of manual tracking.
3. Notion AI for Product Briefs
Notion’s AI can now generate product brief drafts from bullet points. Write your key messages, get a structured brief back.
Best for: Solo PMMs who need to move fast.
4. Descript for Demo Videos
AI-powered video editing that lets you edit video by editing text. Record a rough demo, fix mistakes by retyping words.
Best for: PMMs who create their own demo content.
5. ChatGPT + Custom Instructions
Still underrated: a well-tuned ChatGPT with your product context, ICP, and messaging pillars as custom instructions. Free and flexible.
Best for: Everyone — it’s table stakes now.
The Pattern
Notice what these tools have in common: they automate the assembly of content, not the thinking behind it. The PMM who knows what to say still wins. The PMM who only knows how to say it is in trouble.
📎 Sources & Links
- Jasper AI — AI content platform
- Klue — Competitive intelligence
- Notion AI — AI-powered workspace
- Descript — Video editing via text
- ChatGPT — OpenAI
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