AI + Product Marketing insights, guides, and profiles
Will Scott of Pragmatic Institute on designing AI prompts that force you through the thinking, not just the typing. The prompt is the process.
For ten months, Anthropic's entire growth marketing function was one person armed with Claude Code. Here's what that means for every PMM team.
Jason Smith spent 15 years watching sales teams lose winnable deals. His AI-powered Compete Agent delivers insights before reps even ask.
42% of B2B buyers start in AI search. Salesforce rebuilds for agents. From 35+ stories, the five that will reshape product marketing.
42% of B2B buyers now start research in AI search tools. Here's how to create content that serves both humans and AI — with before/after examples.
Model Context Protocol is becoming the standard for how AI agents connect to external data. Here's what PMMs need to know — and why your content strategy needs to account for it.
From Demostack and Reprise to Supademo and Arcade — a comprehensive evaluation of demo automation platforms for enterprise PMMs.
Brian Stempeck scaled a $50B adtech company. Now he's betting GEO — Generative Engine Optimization — will become the most important channel no PMM is thinking about yet.
After 35 editions and 180 articles, the pattern is unmistakable: buyers are becoming agents, thought leadership is dead, and only 6% of marketers are ready.
Every activity in Pragmatic Institute's product lifecycle framework — evaluated for AI replacement probability with tool recommendations and real-world evidence.
How we built an always-on monitoring system that tracks AI strategy, positioning shifts, and market signals across Enterprise Data Clouds and CDPs.
Soo built BattleCoach—an AI platform that transforms static competitive content into personalized training that helps reps win deals.
The AI shopping sprees at major vendors are confessions that their data foundations weren't ready. Here's your competitive playbook.
On the enduring power of narrative—and why it matters more than ever in the age of AI agents. Ten stories from three books.
Everything product marketers assumed about buyers, positioning, and go-to-market is breaking. Here's what the agentic era actually changes.
Olivier spent 30 years designing enterprise software. Then he spent a rainy Saturday building NEXUS — a personal RAG system that changes how he works.
A step-by-step guide to building your own local, private context engine. No cloud APIs, no monthly fees.
A practical guide for product marketers, with real-world examples from the Application Data Cloud wars.
Same prompt, dramatically different results. Which AI assistant delivers better sales enablement content?
Evaluating ChatGPT, Claude, Jasper, Copy.ai, and Writer for product marketing workflows.
How Jacob uses AI to coordinate global product launches across 40+ markets simultaneously.