The Future of PMM Weekly Note — A resource that looks at how AI will impact our jobs as product marketers. Tools, skillsets, best practices, and real-world examples delivered to your inbox every Friday.
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March 20, 2026
Issue #6: The 10x PMM
What separates PMM teams using AI from teams transformed by it? Take the 10x PMM Scorecard. Plus: Will Scott on prompts as workflows, Austin Lau's solo marketing operation at Anthropic, and major moves from Salesforce, Workday, and Oracle.
10x Scorecard Learning of the Week -
March 14, 2026
Issue #5: Content for Two Audiences
42% of B2B buyers now start research in AI search tools. Your content strategy just doubled in complexity — here's how to write for humans AND machines. Plus: an explainer on MCP, the protocol reshaping how AI finds your product.
GEO Strategy MCP Explainer -
March 7, 2026
Issue #4: The Pattern Emerges
After 35 daily editions and 180+ articles, the pattern is clear: buyers are becoming agents, thought leadership is dead, and only 6% of marketers are AI-ready. Plus: Evertune (Vendor of the Week) and Skyler Neal's Agent of Curiosity.
Analysis Vendor of the Week -
February 28, 2026
Issue #3: The Agentic Shift
Your buyer just hired an agent — now what? We explore the K-shaped future of PMM, spotlight Soo Shim's BattleCoach prototype, and introduce the Agentic PMM Hype Cycle.
Agentic PMM User of the Week -
February 17, 2026
Issue #2: AI Tools Deep Dive
We test 3 AI content tools on the same brief, build competitive battlecards, and meet Olivier who built his own RAG system. Plus: survey results preview and news roundup.
Tools Test User of the Week -
February 14, 2026
Issue #1: AI Tools for Product Marketing
What's coming and how it will help you work smarter. A practical guide to the AI tools we're evaluating, plus Matt Shumer's viral essay, the Gartner PMM Skills Assessment, and more.
Featured Guide Chart of the Week
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