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📝 Friday Note
Welcome to the first Friday note focused on the future of PMM — a resource that will continually look at how AI will impact our jobs as product marketers.
This week I focused on looking at the 37 distinct things the Pragmatic Institute identifies as our roles and responsibilities — and stack ranked which ones might eventually be replaced, enhanced, or left alone by AI.
This newsletter links to a site with lots of great information, including recent news, an ongoing AI tools review and analysis, a comprehensive guide to how SAP is publicly marketing our AI capabilities, and some great use cases and real-life examples of how we are putting AI to work!
Enjoy!
—Chris
⚡ Featured Research
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Which PMM Activities Will AI Replace?
I analyzed every activity in Pragmatic Institute's product lifecycle framework and scored them for AI replacement probability.
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7
Likely Replaced
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24
AI-Enhanced
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6
Never Replaced
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Top 3 most at-risk:
🔴 Competitive Landscape (95%) — AI monitors competitors 24/7
🔴 Content Creation (92%) — 30-50% faster with AI
🔴 Lead Nurturing (91%) — End-to-end automation
Most AI-resistant:
🟢 Events (20%) — Physical presence can't be automated
🟢 Distinctive Competencies (30%) — Requires institutional self-awareness
🟢 Advocacy (32%) — Human relationships drive references
→ Explore the full analysis
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🛠️ Tool of the Week
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Klue — AI Competitive Intelligence
Since competitive landscape topped our "likely replaced" list, let's look at the tool leading that disruption.
Klue automatically monitors competitors, generates battlecards in 60 seconds, and delivers intel to sales via Slack.
• Saves 2 days/week on competitive research
• 28% increase in win rates (Blackbaud case study)
• AI-generated battlecards from verified sources
• Integrates with Gong for win/loss intelligence
Real results: Community Brands saw 10% win rate lift and 50% reduction in time to distribute competitive insights.
Learn more about Klue → | See all AI tools
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📰 News Roundup
1. Anthropic's Claude Cowork Triggers $285B Stock Selloff
Anthropic released new productivity plugins for legal, finance, and product marketing — and Wall Street panicked.
Read more →
2. Claude Opus 4.6 Makes Cowork Smarter for Office Work
The latest model update is specifically optimized for workplace tasks — document analysis, meeting prep, and competitive positioning.
Read more →
3. Amazon MGM Studios Building AI for Content Production
Amazon is developing AI tools to cut costs in TV and film production.
Read more →
4. Grainger Expands AI Across Sales and Marketing
B2B giant Grainger is rolling out AI in sales, marketing, and customer operations.
Read more →
5. Google Launches "AI Plus" Subscription with Gemini 3 Pro
Google's new subscription tier puts advanced AI tools in reach for individual marketers — $20/month.
Read more →
🏆 User of the Week
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Jacob Brass — SAP Data & Analytics
Project: HerveBot — an automated pricing approval bot that delivers instant answers to field questions about pricing exceptions.
Impact: 📉 75% reduction in field interactions
Jacob turned a manual bottleneck into a seamless self-service experience.
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📬 That's a Wrap!
Thanks for reading Issue #1. If you found this useful:
👉 Forward this to a fellow product marketer who needs to stay ahead of the curve.
Not subscribed yet? Sign up here — it's free, every Friday.
See you next week,
Chris O'Hara
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