Tools, skillsets, and best practices for leveraging AI to transform modern product marketing.
Assess your team's AI readiness across Content, Competitive Intel, and Demand Gen. Interactive radar charts show where you stand vs. average PMM teams — and vs. the 10x frontier.
The ultimate guide to AI tools for product marketers. Curated recommendations, pricing, and a decision framework to build your stack.
Explore the guideComprehensive index of SAP AI articles, research, and case studies. Official sources, analyst coverage, and partner perspectives.
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Will Scott · Certified Instructor, Pragmatic Institute
Prompt Architecture · Discovery → Synthesis"A prompt gives you an output. A process gives you an output that's grounded in reality." Will Scott on designing AI workflows that force you through the thinking — not just the typing.
🧠 Intake vs Output · 📋 6-Stage Story Arc · 🎯 The Thinking Is the Leverage Read the full article →Every morning: the 5-6 stories shaping AI + PMM. Free, 2 minutes with your coffee.
For ten months, Anthropic's entire growth marketing function was one person armed with Claude Code. Here's what that means for every PMM team.
42% of B2B buyers start in AI search. Salesforce rebuilds for agents. From 35+ stories, the five that will reshape product marketing.
42% of B2B buyers now start research in AI search tools. Here's how to write for humans AND the AI systems that mediate discovery.
The shift from SEO to GEO is real. A practical framework for creating content that serves both humans who read and AI systems that parse.
Think of MCP as "USB-C for AI" — a universal standard that lets any AI system connect to any data source. Here's why PMMs should care.
From Demostack and Reprise to Supademo and Arcade — a comprehensive evaluation of demo automation platforms for enterprise PMMs.
Jason Smith spent 15 years watching sales teams lose winnable deals. His AI-powered Compete Agent delivers insights before reps even ask.
Brian Stempeck scaled a $50B adtech company. Now he's betting GEO will become the most important channel no PMM is thinking about yet.
After 35 editions and 180 articles, the pattern is unmistakable: buyers are becoming agents, thought leadership is dead, and only 6% of marketers are ready.
How we built an always-on monitoring system that tracks AI strategy, positioning shifts, and market signals across Enterprise Data Clouds and CDPs.
The AI shopping sprees at major vendors are confessions that their data foundations weren't ready. Here's your competitive playbook.
On the enduring power of narrative—and why it matters more than ever in the age of AI agents. Ten stories from three books.
Everything product marketers assumed about buyers, positioning, and go-to-market is breaking. Here's what the agentic era actually changes.
Soo built BattleCoach—an AI platform that transforms static competitive content into personalized training that helps reps win deals.
A step-by-step guide to building your own local, private context engine. No cloud APIs, no monthly fees.
A practical guide for product marketers, with real-world examples from the Application Data Cloud wars.
Same prompt, dramatically different results. Which AI assistant delivers better sales enablement content?
Claude, ChatGPT, and Prezent go head-to-head on creating a presentation. The results were surprising.
What's coming and how it will help you work smarter. A practical guide to the tools we're evaluating.
Matt Shumer's viral essay, SAP Joule Studio GA, Claude's memory feature, and more.
Strategic thinking, stakeholder navigation, and the human skills that keep you relevant.
Inside look at HubSpot's AI-powered product marketing machine.
Where AI meets product marketing this year — and what it means for your career.
Gartner skills assessment, AI tools guide, market growth chart, and the week's top news.