Every week we round up the most important AI and product marketing news. Here's what caught our attention this week — from viral essays about AI's impact to new tool releases from SAP, Anthropic, LinkedIn, and Salesforce.
Matt Shumer's Viral Essay: "Something Big Is Happening"
The HyperWrite CEO's 5,000-word essay comparing AI's current moment to February 2020 is everywhere this week. His thesis: we're in the "this seems overblown" phase of something much bigger than COVID.
The piece resonates because Shumer isn't making predictions — he's describing what already happened to AI workers and warning everyone else they're next. If you haven't read it yet, it's required reading for anyone thinking about how AI will reshape knowledge work.
Read the essay →SAP Joule Studio Goes GA with Agent Builder
SAP's Joule Studio agent builder is now generally available, letting teams build custom AI agents on the Business Technology Platform (BTP) with support for popular frameworks like CrewAI and LangGraph.
For PMMs, this is significant: it's the infrastructure layer that enables "Upend-tier" transformations — the kind of cross-functional, AI-orchestrated workflows that go beyond simple productivity gains. Watch this space as SAP customers start building agents that span sales, marketing, and customer success.
Read more →Anthropic's Claude Gets Persistent Memory
Claude Pro and Max users can now enable memory that persists across conversations — no more re-explaining your projects, preferences, or context every time you start a new chat.
For PMMs using Claude for ongoing work (competitive research, messaging development, content creation), this is a significant workflow upgrade. Your AI assistant now remembers what you're working on.
Learn more →LinkedIn Accelerate: AI-Powered Campaign Manager
LinkedIn's AI features now automatically adjust bidding, placement, and creative delivery to maximize campaign objectives. The platform analyzes performance in real-time and optimizes without manual intervention.
This is another example of "Extend-tier" automation arriving in B2B marketing — tools that don't just help you do the same work faster, but fundamentally change how campaigns are managed.
Explore →Salesforce Agentforce Comes to Marketing Cloud
Agentforce actions are now available in Marketing Cloud Account Engagement, helping manage prospects and nurture campaigns from anywhere in Salesforce.
The bigger story: Salesforce is building toward cross-functional GTM orchestration where AI agents handle the handoffs between marketing, sales, and customer success. This is the "connective tissue" between activities that we've been talking about.
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