Salesforce's best practices for AI marketing put ethics front and center: build an ethical, strategic, and technological foundation using transparent data practices, ensuring data privacy compliance, and fostering a culture of ethical AI usage. This means establishing clear opt-in/opt-out mechanisms and communicating comprehensive data usage policies.
Ethics as Competitive Advantage
While some view ethical AI as a compliance burden, forward-thinking PMMs see it as a positioning opportunity. In markets saturated with AI-powered products and services, the brands that clearly communicate their ethical AI practices can differentiate meaningfully. This is particularly relevant for B2B PMMs, where enterprise buyers increasingly scrutinize vendor AI practices.
The key challenges Salesforce identifies include data privacy concerns, the need for technical expertise, and the risk of poor data quality leading to flawed decisions. PMMs must understand these challenges both to implement AI effectively in their own work and to accurately position AI-powered products to customers who share these concerns.