Brian Gorman, SEO director at Sixth City Marketing, shares a workflow that PMMs can immediately adopt: "When a new client signs on, I do industry and audience research using Perplexity Deep Research. Then, before I advise on strategy, I analyze the last 6-12 months of social media posts from the client using ChatGPT."
A Year's Data in Minutes
This approach exemplifies how AI transforms competitive analysis. Analyzing a full year's worth of social posts would take days of manual work; with AI, it's possible to identify patterns across massive datasets in minutes. The insights reveal what content resonates, what falls flat, and where opportunities exist—both for your brand and competitors.
For PMMs, this workflow is directly applicable to competitive intelligence and market positioning work. Use Perplexity for broad industry research and trend identification, then switch to ChatGPT for deep analysis of specific company communications. Combined, these tools create a comprehensive view of market dynamics that informs more effective positioning strategies.