The Practitioner's Guide to the Agentic Era
This free curriculum teaches you how to transform your PMM practice using AI agents. Each chapter includes a summary, downloadable deck, PDF whitepaper, and comprehension quiz.
The agent-mediated buyer journey and the Visibility Gap. Why most PMM content is invisible to AI.
37 PMM activities evaluated against AI replaceability. The Activity Matrix and what to automate, watch, or double down on.
Why most PMM organizations are failing at AI integration — even the ones that bought the tools.
What separates the PMMs who compound from the ones who just keep up. Deep specialist + AI-extended reach.
The PMM skill AI cannot replicate: narrative architecture, story quality spectrum, and the resonance test.
The quarterly battlecard is dead. Build a living CI architecture with continuous signal monitoring and the BattleCoach Flywheel.
Match the tool to the moment. Three-tier landscape, decision matrix, and the Demo Asset Pyramid.
The per-seat model is breaking. Three pricing models, the Intelligence Pipeline, and the Practitioner's Playbook.
Automate the 80% that's operational. Invest in the 20% that turns announcements into market moments.
From AR manager to influence architect. Four layers of influence, RFI automation, and the multiplier effect.
Three tools cover 70%. Build vs buy, team size recommendations, and the stack evaluation framework.
The four durable PMM skills: strategic judgment, organizational intelligence, narrative craft, and customer empathy.
From role-based to outcome-based teams. The full-stack PMM and hiring architects, not builders.
Learn why the buyer journey you optimized for no longer exists — and what to do about it.
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