Start here: Chapter One introduces the curriculum framework and explains how the 37 Pragmatic activities map to the modern agentic funnel. Complete the introduction before diving into specific activities.
📖 Chapter 1: IntroductionThe Pragmatic 37 → Agentic Funnel Map
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Awareness
TOFU
Market Problems
Market Definition
Positioning
Awareness
Marketing Plan
Events
Launch
Content
Consideration
MOFU
Competitive Landscape
Distinctive Comp.
Buyer Personas
Buyer Experience
Use Scenarios
Nurturing
Content
Programs
Decision
BOFU
Win/Loss Analysis
Pricing
Distribution Strategy
Sales Alignment
Sales Tools
Channel Training
Revenue Growth
Business Plan
Onboarding
Post-sale
User Personas
Requirements
Channels
Operations
Buy/Build/Partner
Stakeholder Comm.
Retention
NRR
Revenue Retention
Product Profitability
Product Portfolio
Product Roadmap
Innovation
Asset Assessment
Measurement
Advocacy
Flywheel
Advocacy
Events
Nurturing
Win/Loss Analysis
Measurement
Market
Focus
Business
Planning
Programs
Enablement
Support
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Course Chapters
Chapter One
Introduction: The Old Playbook Is Dead
Foundational thesis and the Pragmatic 37 framework
Chapter Two Coming Soon
Building Signal in a Noisy World
Awareness & TOFU in the agentic era
Chapter Three Coming Soon
Winning the Evaluation You Never See
Consideration & MOFU strategies
Chapter Four Coming Soon
Closing in the Age of the Informed Buyer
Decision & BOFU optimization
Chapter Five Coming Soon
Time-to-Value Is the Only Metric
Onboarding & post-sale success
Chapter Six Coming Soon
The Revenue You Already Have
Retention & NRR growth
Chapter Seven Coming Soon
Your Customers Are Your Content Engine
Advocacy & the flywheel
Chapter Eight Coming Soon
The 10x PMM Operating System
Capstone: putting it all together