About Chris O'Hara
Creator of The Future of PMM
I'm Chris O'Hara, and I've spent 20+ years at the intersection of marketing, technology, and data. Currently VP of Global Product Marketing at SAP, I lead go-to-market strategy for AI, analytics, and planning solutions.
Before SAP, I spent five years at Salesforce building the product marketing function for Data Cloud, Tableau, and Marketing Cloud — generating $2.3B in pipeline. Before that, I was on the media and ad tech side, holding executive roles at companies like Krux (acquired by Salesforce) and Digital Trends.
The Future of PMM is my newsletter exploring how AI is transforming product marketing. It's for PMMs who want to stay ahead of the curve — covering tools, tactics, and the strategic shifts reshaping our discipline.
Books
- Customer Data Platforms (Wiley, 2020) — #1 Amazon Best Seller
- Data Driven (McGraw Hill, 2018) — Axiom Business Book Award Silver Medal
Career Highlights
- VP Product Marketing, SAP (AI, Analytics, Planning)
- Sr. Director Product Marketing, Salesforce (Data Cloud, Tableau)
- Head of Data & AI Solutions, Salesforce
- SVP Marketing, Krux Digital (acquired by Salesforce)
- 100+ speaking engagements (Cannes Lions, Advertising Week, MarTech, etc.)