HBR: AI Is Upending Marketing on Two Fronts
Harvard Business Review says we're in the middle of two concurrent revolutions reshaping marketing. First: conversational AI is displacing websites and traditional search as how people learn about products. Second (just getting started): AI is beginning to make purchasing decisions. When HBR calls out a double disruption, pay attention.
Read on Harvard Business Review →Salsify: 768 Million Automated Workflow Tasks in 2025
The PXM platform just dropped jaw-dropping numbers: 768 million automated tasks (up 50% YoY), 5 billion products published, and 43% more tasks per active user. Their CEO's quote nails the future: "AI agents depend on accurate, complete, and optimized product data." Translation: if your product data isn't AI-ready, you're invisible to the next generation of buyers.
Read on MarTech Cube →Search Engine Land: Mastering GEO in 2026
Generative Engine Optimization is officially a thing — and it lives at the intersection of content marketing, SEO, digital PR, and product marketing. Key insight: "Repurpose high-performing content across formats. Turn a well-cited guide into a data page, a video script, and a set of targeted FAQ entries." GEO isn't replacing SEO; it's making the job bigger.
Read on Search Engine Land →AI Software Platform Market Projected at $119B by 2030
New market analysis: AI software platforms valued at $65.25 billion in 2025, projected to hit $119.57 billion by 2030 (10.62% CAGR). The enterprise AI infrastructure race is on — and the winners will be platforms that bake AI into workflows, not bolt it on as features.
Read on OpenPR →The AI Journal: How AI Is Reshaping SEO Strategy
Automation tools are now scanning entire sites at scale — flagging broken links, duplicate content, and schema gaps automatically. Structured data helps AI systems interpret content relationships. The new table stakes: clean architecture that supports crawl efficiency AND AI interpretation.
Read on The AI Journal →💡 My Take
Read this one: The HBR piece on AI upending marketing. Two revolutions are happening simultaneously: how buyers discover products (conversational AI replacing search) and who makes buying decisions (AI agents). If you're still optimizing for Google alone, you're optimizing for the past. The next visibility war is about being cited by AI, not just ranked by algorithms.