Gartner: By 2027, AI Illiteracy Will Be Top Reason CMOs Get Replaced
Brutal wake-up call from Gartner: only 15% of CEOs believe their CMOs are AI-savvy. While 65% of CMOs expect AI to fundamentally alter their jobs, only 32% think they need significant personal skills updates. The disconnect is real — and it's career-threatening. Gartner predicts AI illiteracy will be a top-3 reason large enterprise CMOs lose their jobs by 2027.
Read on Marketing Dive →"Software Ate the World. Now AI Is Eating Software."
Business Insider's deep dive on why SaaS companies are terrified. Anthropic's Cowork, OpenAI's Frontier, and the rise of open-source AI assistants like OpenClaw aren't just improving software — they're threatening to replace it entirely. The dual threat: employees get more efficient (fewer seats needed) and AI can now do what the software did. Marc Andreessen's 2011 thesis is getting eaten by its own offspring.
Read on Business Insider →Orange Business + Tech Mahindra Partner on Global Enterprise AI Transformation
Major enterprise play: Orange Business and Tech Mahindra announced exclusive negotiations for a global strategic partnership focused on AI, automation, and secure digital platforms. The partnership emphasizes "AI-powered solutions increasingly in-demand by global organizations." Translation: big consulting money is moving hard into enterprise AI deployment.
Read on GlobeNewswire →Google Launches No-Code "Scenario Planner" for Marketing-Mix Modeling
Google added a no-code tool called Scenario Planner to its Meridian Marketing-Mix Model platform. Marketers can now analyze budgets and predict ROI in real-time without technical expertise. This is Google democratizing the kind of analysis that used to require data science teams — making sophisticated attribution accessible to PMMs directly.
Read more →Epsilon CTO: AI Is Shifting Marketing from "Broad Reach" to "Real-Time Relevance"
In an Economic Times podcast, Epsilon's Myron Sojka (CTO) and Pratik Nath (MD) discuss how AI is fundamentally changing marketing from campaigns that reach many to moments that matter to one. The key insight: AI enables real-time decisions that weren't possible before. Marketing is becoming less about planning and more about reacting intelligently.
Read on StartupNews →💡 My Take
Read this one: The Gartner piece on CMO AI literacy. The gap between how CMOs perceive their AI readiness and how their CEOs perceive it is stunning — and dangerous. If you're in marketing leadership, this isn't a "nice to know" skill anymore. It's career survival. The good news: bridging this gap is an opportunity. Most of your peers aren't doing it.