AI Agents: The Most Widely Adopted Enterprise AI Solution of 2026
The shift is happening: AI agents are moving from "tools" to "coworkers." Companies are no longer asking what AI can do — they're asking what objectives agents can manage. SAP and NVIDIA have expanded their partnership to embed AI agents directly into ERP workflows. The message: by year-end, AI agents will be seen as digital team members with defined responsibilities, metrics, and human supervision.
Read on Robotics & Automation News →Wharton: AI Is Reshaping Enterprise Software Economics
Stefano Puntoni, Wharton marketing professor and co-director of the Human-AI Research Program, explains how AI is pressuring SaaS margins, lowering barriers to entry, and reshaping pricing models. This could be an inflection point for enterprise software — and for the PMMs who market it. If AI commoditizes features, positioning becomes everything.
Listen on Knowledge at Wharton →64% of Consumers Now Use AI Tools for Purchase Research
Net Conversion's 2026 consumer survey shows AI adoption in the buying journey jumped from 45% to 64% year-over-year. Of those users, 57% say AI has increased the number of sources they consult — meaning AI is expanding, not narrowing, the consideration set. For PMMs: your competitive positioning better hold up across LLMs, not just search results.
Read on MarTech Cube →Josh Bersin: Enterprise Learning Tech Is Going AI-Native
The corporate training market is transforming fast. Vendors like Sana, Docebo, and Cornerstone are shipping AI-native platforms with dynamic content generation, AI coaches, and skills assessments. Bersin's insight: the $4B invested in legacy LMS systems is under threat. The winners will offer AI "Supertutors" that know your role, level, and company — and can teach you in real-time.
Read on Josh Bersin →Brand Loyalty Stabilizing, But Creative Becomes the Tiebreaker
More from Net Conversion: while 84% of consumers have switched brands for value, loyalty defection is actually slowing (34% less loyal vs. 40% last year). The twist? With 60% of consumers spending more time researching, the window to influence is longer but more competitive. One in five say a compelling ad alone made them switch. Utility, relevance, and entertainment win.
Read on MarTech Cube →💡 My Take
Read this one: The Wharton podcast on AI reshaping enterprise software. If AI is lowering barriers to entry and commoditizing features, differentiation shifts to brand, trust, and positioning. That's PMM's moment — but only if we can articulate value beyond the feature list. The "AI wrapper" era is ending; the "AI-native positioning" era is beginning.