With OpenAI's ChatGPT now drawing 1.6 billion monthly visitors and 100 million weekly users, the AI tools landscape for marketers has exploded. But which tools actually deliver value? HubSpot's comprehensive roundup cuts through the noise with 34 vetted AI marketing tools that can transform your workflow.
Top Picks for Product Marketers
The standouts include HubSpot's AI Breeze for content creation, Campaign Assistant for generating landing pages and ad copy, Jasper.ai for content ideation, and Bardeen.ai for marketing automation. For PMMs specifically, tools like 6Sense for intent data and audience personalization, and Howler AI for targeted press release campaigns stand out for their ability to accelerate go-to-market activities.
What makes a great AI marketing tool? The article emphasizes five key criteria: ease of use, in-depth reporting, clear data use policies, great support, and straightforward pricing. Perhaps most importantly, 86% of marketers say AI saves them one or more hours per day—time that can be redirected to strategic work like competitive analysis and positioning.