AI-driven marketing is projected to drive 45% of the total global economy by 2030, according to Sprout Social's analysis. For product marketers, this means understanding how AI transforms everything from social listening to competitive intelligence is no longer optional—it's essential for staying competitive.
Seven Key Use Cases for PMMs
The article identifies seven critical areas where AI is making an impact: social media listening with sentiment analysis, content generation informed by voice of customer data, smart automation for workflows, audience segmentation and personalization, data analysis for customer insights, reputation management, and competitive intelligence. For PMMs, the competitive intelligence application stands out—AI tools can spot opportunities to improve products, fill market gaps, and compare social performance against competitors.
The underlying technologies powering these capabilities include machine learning, natural language processing, semantic search, named entity recognition, and sentiment analysis. Understanding these fundamentals helps PMMs evaluate and select the right tools for their needs. The future promises even more capabilities, with computer vision and advanced conversational AI set to reshape how we interact with customers.