With 80% of social marketers already using AI in their jobs, those still doing everything manually are at a clear disadvantage. Hootsuite's comprehensive guide reveals 11 smart applications that go far beyond simple content creation—many of which are directly applicable to product marketing workflows.
Strategic Applications for PMMs
The most valuable applications include analyzing large data sets for strategic insights, identifying industry gaps and competitive opportunities, crafting content for specific audience segments, and using AI-driven personalization in ad campaigns. One standout example: Meta's Advantage+ Shopping Campaigns now serve dynamic ad content personalized in real-time at the individual user level—and more than four million advertisers are using at least one AI ad tool on Meta platforms.
For content efficiency, AI excels at repurposing long-form content for social (brands should aim for 48-72 posts per week across platforms), generating alt text for accessibility, drafting briefs and proofs of concept, and planning optimized content calendars. The article emphasizes that AI works best as a tool to support human creativity, not replace it—making teams faster and more agile while keeping strategic thinking in human hands.