The AI chatbot landscape for marketers has a clear leader: ChatGPT is used by 88% of marketers who employ chatbots, according to HubSpot's 2025 State of AI report. Google Gemini follows at 52% usage, with Microsoft Copilot at 44%. But here's the interesting insight: 71% of marketers use two or more chatbots, with the average marketer using 2.41 different tools.
Why PMMs Need Multiple AI Tools
This multi-tool approach suggests that no single AI solution meets every marketing need. For product marketers, this means building a diverse AI toolkit—perhaps ChatGPT for general content creation and research, Gemini for integration with Google Workspace, and specialized tools for specific tasks like competitive analysis or SEO optimization.
Beyond general-purpose chatbots, marketers are also embracing specialized AI tools: image generators like DALL-E and Midjourney (used by 40% of AI-using marketers), video editing tools with automatic features (36%), and voice/narration generators like Speechify and Murf (33%). For PMMs creating product demos, explainer videos, and marketing collateral, this ecosystem of specialized tools opens up new possibilities for high-quality content at scale.