The business case for AI in marketing is now clear: 75% of companies report positive ROI from AI and automation investments, with 34% saying the return has been "very positive." Even more telling, 67% of companies plan to increase their AI spending in 2026, signaling confidence in the technology's value delivery.
Making the Case for AI Investment
For product marketers looking to secure budget for AI tools, these statistics provide powerful ammunition. The ROI comes from multiple sources: time savings (78% of marketers agree AI helps reduce time spent on manual tasks), improved personalization (60% believe AI helps personalize customer experience), and enhanced productivity (45% of teams report AI tools make them more effective).
The data also reveals that familiarity drives adoption. Teams that have time to explore and experiment with AI tools see the greatest productivity gains. This suggests PMMs should advocate not just for tool purchases, but for dedicated time to learn and integrate AI into their workflows. The payoff—in faster launches, better messaging, and more effective campaigns—appears well worth the investment.