Jasper.ai has emerged as a leading AI content platform specifically designed for marketing teams, with dedicated solutions for product marketing, content marketing, brand marketing, and performance marketing. At $40 per month for plans, it offers a comprehensive suite for content creation and ideation that many PMMs find indispensable.
Key Features for PMMs
What sets Jasper apart is its marketing-specific approach. The platform includes Brand IQ for built-in guardrails ensuring brand consistency, Marketing IQ for configurable audience insights and conversion best practices, and a Knowledge Base that serves as a digital repository for deeper context. For PMMs managing complex product portfolios, these features help maintain messaging consistency across launches.
The platform also includes Content Pipelines—a new feature that connects data, creativity, and distribution in one intelligent system automating the entire content lifecycle. Combined with AI Agents that understand marketing needs and execute fast, Jasper positions itself as more than a writing tool—it's an AI-powered marketing operating system. The easy-to-use interface generates ideas, crafts first drafts, and edits final posts, taking over the tedious task of reviewing writing for tone and intention.