The scale of AI adoption in digital advertising has reached a tipping point. More than four million advertisers now use at least one AI ad tool on Meta platforms, up from one million just six months ago. This explosive growth signals a fundamental shift in how product launches and marketing campaigns are executed.
Dynamic Personalization at Scale
Peter Lewis, CMO at Strategic Pete, shares a compelling case study: "With an SaaS customer, we used AI-driven segmentation in Meta's Advantage+ Shopping Campaigns and ChatGPT to make real-time content changes. Instead of releasing five ad versions, we released hundreds, each of which changed based on the user's history of interactions."
The sophistication of these campaigns is remarkable. If someone watched 75% of a video ad but didn't click, they automatically received a follow-up with a case study carousel. If they bounced quickly from a landing page, they got a product demo video with a different CTA. For PMMs, this means the days of creating a handful of ad variations and hoping one resonates are over—AI enables true 1:1 personalization that responds to individual user behavior in real-time.