Salesforce's best practices for AI marketing include a critical skill that many PMMs are still developing: sophisticated prompt engineering. The ability to craft effective prompts is becoming as essential to product marketing as copywriting skills were a decade ago. Training teams on how AI-driven natural language generation tools work helps create compelling content at scale.
From Generic to Specific
The difference between mediocre and exceptional AI output often comes down to prompt specificity. A generic prompt like "write a LinkedIn post about our product" will produce generic content. But a detailed prompt that includes target audience, pain points, desired tone, competitive differentiation, and specific examples will produce content that requires minimal editing.
For PMMs, mastering prompt engineering means understanding how to translate product positioning, competitive insights, and customer research into prompts that generate on-brand, strategically aligned content. This skill extends beyond content creation—it applies to using AI for competitive analysis, customer research summarization, and even strategic planning. The PMMs who invest in prompt engineering skills now will have a significant productivity advantage.