Email marketing ranks as the top content type where AI is being applied, with 51% of marketers using AI in email marketing and newsletter platforms according to HubSpot's research. This isn't just about writing subject lines—AI is transforming every aspect of email strategy from audience segmentation to send time optimization.
Beyond Better Subject Lines
AI-powered email tools analyze list behaviors, produce more engaging content, and optimize delivery timing. The goal: spend less time researching and brainstorming so teams can focus on strategy and relationship building. Tools like HubSpot Content Assistant can generate marketing emails from simple prompts about what you'd like to promote—from discounts to webinars to blog posts.
For PMMs managing product launch communications, nurture sequences, and customer education campaigns, AI email tools offer particular value. The ability to quickly generate personalized emails for different segments, A/B test multiple variations, and optimize send times means more effective campaigns with less manual effort. As these tools continue to evolve, email marketing is becoming less about production capacity and more about strategic thinking.