The AI tool landscape for product marketers has exploded. After testing dozens of options, here are the five that have genuinely changed how I work — and why they matter.
1. Klue — AI-Powered Competitive Intelligence
Klue has transformed competitive intelligence from a quarterly chore into a continuous stream of insights. Their AI monitors competitor websites, job postings, reviews, and news mentions, surfacing the signals that matter. The real magic? It auto-generates battle card updates and suggests messaging pivots based on competitor moves.
Best for: PMMs at companies with 3+ direct competitors who need to stay on top of market movements without dedicating full-time resources to competitive intel.
2. Jasper — Content Creation at Scale
Jasper has matured from "blog post generator" to a full content operating system. The PMM-specific templates (positioning docs, messaging frameworks, sales one-pagers) are surprisingly good starting points. It won't replace your strategic thinking, but it can 3x your content output.
Best for: Resource-constrained PMM teams who need to produce more content without adding headcount. Works best when you have clear positioning to feed it.
3. Gong — Win/Loss Intelligence
Gong's AI now goes far beyond call recording. It analyzes patterns across hundreds of sales conversations, identifying why deals win or lose at scale. The competitive mention tracking and objection analysis features have replaced our manual win/loss interviews for initial pattern discovery.
Best for: PMMs who want continuous win/loss insights without waiting for quarterly analysis cycles. Requires sales team buy-in on recording calls.
4. Notion AI — Research & Documentation
Notion AI has become my thinking partner for research synthesis. Drop in customer interview notes, analyst reports, and competitive data — then ask it to find patterns, generate summaries, or draft positioning hypotheses. It's like having a junior analyst on demand.
Best for: PMMs drowning in research data who need help synthesizing insights. Also excellent for keeping documentation current with AI-assisted updates.
5. ChatGPT + Custom GPTs — Swiss Army Knife
The ability to create custom GPTs trained on your company's messaging, positioning, and brand voice is a game-changer. I've built GPTs for generating sales email variations, answering product questions in our voice, and even simulating customer objections for enablement training.
Best for: PMMs who want maximum flexibility and are willing to invest time in prompt engineering and custom configuration.
The Common Thread
Notice what these tools have in common: they augment human judgment rather than replace it. They handle the time-consuming data gathering, synthesis, and drafting — freeing you up for the strategic work that actually matters.
The PMMs who will thrive aren't those who resist these tools, but those who learn to leverage them as force multipliers for their expertise.
What's Missing?
I'm still waiting for AI tools that nail analyst relations, executive communication, and cross-functional stakeholder management. Those remain deeply human skills — for now.
What AI tools are you using in your PMM workflow? Hit me up — I'm always looking for new additions to the stack.