WordStream: Search Is Shifting from Answers to Actions
Massive trend piece on 2026 AI marketing. The key insight: users now ask AI assistants to complete tasks, not just find answers. "Can you get someone to fix my sink this afternoon?" replaces "plumber near me." For PMMs, this means structured data and "AI-ready" websites trump traditional SEO. Multi-modal content (video + images + text) is becoming the default because it reduces ambiguity for AI systems.
Read on WordStream →MarTech: 5 Trends Reshaping Identity Resolution
Identity resolution just moved from niche to foundational. Data clean rooms are now core infrastructure — WPP acquired InfoSum, Publicis grabbed Lotame (4B global profiles). Machine learning handles most identity matching now, and real-time processing is replacing batch updates. The universal ID dream? Dead. We're living in a multi-ID reality where marketers must support multiple identity frameworks.
Read on MarTech →Enterprise Communications AI Market to Hit $93B by 2035
New market research pegs AI in enterprise comms at $22.87B in 2025, growing to $92.93B by 2035 (15% CAGR). Google just integrated Gemini 2.0 across Workspace — real-time AI assistance in Gmail, Meet transcription and translation, intelligent doc collaboration. The big players (Microsoft, Salesforce, SAP, Cisco) are all racing to embed AI deeply into workflow. NLP accounts for 29% of the tech share.
Read on GlobeNewswire →Josh Bersin: Enterprise Learning Tech Transforms Around AI
The $4B corporate learning market is being rebuilt around AI. Personal AI tutors that know your role and experience are here now. Vendors like Sana, Docebo, and Cornerstone are going AI-native. The shift: from formal training to AI-powered content and enablement. Content becomes "content intelligence platforms" — AI generates courses from expertise, not the other way around.
Read on Josh Bersin →HubSpot's Breeze AI Agents Automate End-to-End Marketing
Deep-dive on 12 AI marketing tools tested in 2026. HubSpot's Breeze AI agents are automating complex marketing workflows from start to finish. The Content Agent generates blog posts, landing pages, and case studies informed by your product data and customer personas. Signal: the gap between "AI-assisted" and "AI-automated" is collapsing faster than expected.
Read on Marketing Case Study →💡 My Take
Read this one: The WordStream piece on search shifting from answers to actions. This is the structural change that will define PMM strategy in 2026. If AI assistants are now selecting providers (not showing options), then structured data, clear product positioning, and "AI-readable" content matter more than keyword optimization. Your website isn't just for humans anymore — it's being read by AI systems making purchase decisions.